Post by account_disabled on Jan 23, 2024 8:55:02 GMT
Online promotion cannot be imagined without mentioning conversion. Even if you are not a marketer, but the head of a company, it is better to understand this concept. Otherwise, you will not understand what terms your marketing or advertising contractor uses and how it evaluates its success. In this article, Maxim Evsyukov, CEO of the Internet marketing agency ITForce, will talk about conversion . Reading time 9 minutes What is conversion Types and Types of Conversions Conversion tracking in Google Ads and Google Analytics Call tracking for conversion tracking Benefits of call tracking How call tracking helps you optimize your advertising campaigns Summary Maxim Evsyukov, ITforce Maxim Evsyukov, CEO of internet marketing agency ITForce What is conversion Conversion rate (CR) is the percentage of those who completed the target action to the total number of site visitors.
Calculated Fax Lists using the formula: CR Conversion Rate Formula The indicator depends on the direction of the business and its niche: for cheap goods it will always be higher than for expensive ones. As an example, mobile phones are often purchased, but Audis are purchased less often. We are not talking specifically about purchases: a target action can be any action that is performed by a visitor and carries value for the marketer. That is, conversion is any useful action that potential buyers perform on the site: visiting the landing page; registration; subscription to the newsletter; adding a product to the cart; placing an order; chat with a consultant; call the number indicated on the website and others.
Which action will be considered a conversion must be decided based on the promotion objectives. If the campaign is designed to increase the mailing list, then you need to count the number of subscribers. If remarketing is carried out, then it is worth taking into account both site visitors and those who communicated in the support chat. Types and Types of Conversions Depending on the value of the action, conversions are divided into two types. Microconversions are small actions taken by a user that will ultimately lead to the main action. For example, watching a video, clicking a button, adding a product to favorites, viewing a contact page.
Calculated Fax Lists using the formula: CR Conversion Rate Formula The indicator depends on the direction of the business and its niche: for cheap goods it will always be higher than for expensive ones. As an example, mobile phones are often purchased, but Audis are purchased less often. We are not talking specifically about purchases: a target action can be any action that is performed by a visitor and carries value for the marketer. That is, conversion is any useful action that potential buyers perform on the site: visiting the landing page; registration; subscription to the newsletter; adding a product to the cart; placing an order; chat with a consultant; call the number indicated on the website and others.
Which action will be considered a conversion must be decided based on the promotion objectives. If the campaign is designed to increase the mailing list, then you need to count the number of subscribers. If remarketing is carried out, then it is worth taking into account both site visitors and those who communicated in the support chat. Types and Types of Conversions Depending on the value of the action, conversions are divided into two types. Microconversions are small actions taken by a user that will ultimately lead to the main action. For example, watching a video, clicking a button, adding a product to favorites, viewing a contact page.