Post by account_disabled on Feb 25, 2024 5:33:03 GMT
The prevailing opinion is that LinkedIn - today more than ever - is indispensable in social strategies for B2B. To confirm this, there are numbers that every marketing manager should know: there are over 500 million active LinkedIn users in the world, of which 9 million in Italy. As regards companies, the Italian ones present on the platform amount to around 140 thousand, with an activity that exceeds 2,500 posts published every day. How do we go about intercepting our target audience, or rather, how do we ensure that our commercial proposals are read by potentially interested people ? Based on the measures offered by SEO we can assume (and hope) that our audience will type certain keywords related to the products and services we offer.
However, we must not forget the opportunities made available by LinkedIn InMail (which can be activated through the sponsorship tools) which can effectively and quickly achieve the commercial objectives we set ourselves. To do this, two preparatory steps are basically needed : the one relating to Targeting and subsequently providing for its Segmentation . Let's tackle one aspect at a time. Discover the tools to use Macedonia WhatsApp Number List within your digital marketing strategy capable of increasing turnover in the B2B market The targeting LinkedIn offers a wide variety of targeting . First of all, we can take into consideration the audience relating to the pages visited on our site , in order to intercept those who have already shown a specific interest in our products. The second option, which is also very effective, focuses on the database present on the CRM in use , and, finally, the audience can be defined in relation to the demographic data that can be selected from the LinkedIn platform.
There is a way to experiment with all three of these possibilities, through messages aimed at lead generation. Practical Tips for Targeting: When loading customer lists from the CRM, it is a good idea to eliminate those no longer interested - for many reasons - in your business , without forgetting the prospects. Regarding users who have visited the pages of the site or company blog, however, those who have already made a conversion (such as downloading a specific document) can be excluded because they have probably already been contacted by your sales department.
However, we must not forget the opportunities made available by LinkedIn InMail (which can be activated through the sponsorship tools) which can effectively and quickly achieve the commercial objectives we set ourselves. To do this, two preparatory steps are basically needed : the one relating to Targeting and subsequently providing for its Segmentation . Let's tackle one aspect at a time. Discover the tools to use Macedonia WhatsApp Number List within your digital marketing strategy capable of increasing turnover in the B2B market The targeting LinkedIn offers a wide variety of targeting . First of all, we can take into consideration the audience relating to the pages visited on our site , in order to intercept those who have already shown a specific interest in our products. The second option, which is also very effective, focuses on the database present on the CRM in use , and, finally, the audience can be defined in relation to the demographic data that can be selected from the LinkedIn platform.
There is a way to experiment with all three of these possibilities, through messages aimed at lead generation. Practical Tips for Targeting: When loading customer lists from the CRM, it is a good idea to eliminate those no longer interested - for many reasons - in your business , without forgetting the prospects. Regarding users who have visited the pages of the site or company blog, however, those who have already made a conversion (such as downloading a specific document) can be excluded because they have probably already been contacted by your sales department.