Post by account_disabled on Feb 28, 2024 5:50:09 GMT
Google Ads is structured hierarchically on three levels: campaigns, ad groups and ads. The more organized the structure, the more effective, easily manageable and optimized the campaign will be. The best way to structure a Google Ads account is to define and divide the campaign as best as possible , organizing the segmentation into ad groups and ads in detail. Let's start analyzing the various steps! 1. CREATE YOUR ACCOUNT To get started you * need to create your Google Ads account using an email address. Our advice is to create an ad hoc Google account, to which you can connect the various services such as Analytics , My Business, and so on... to use for your business! Once you have entered all the data, Google will ask you to set up billing, via a bank account or credit card. In both cases, the payment method will be automatic payments, the amount of the campaign will be automatically debited from your card or account.
Once all the steps have been completed, Google Nigeria Phone Number will send a confirmation email , which you will need to verify to start creating your first campaign. 2. THE COUNTRYSIDE The first thing to do is decide on the objective of the campaign . This will allow you to choose what type of campaign to create and how to best optimize it. Once you have defined your objectives, enter Google Ads and create a New campaign , selecting the objective and the *type of campaign you want to create. The next step is to proceed with filling in the campaign settings : the name, the language and the geographical area in which you want to place the ad, the demographic target you want to address, the cost you are willing to pay for each click and the daily budget. how-to-create-ads-campaign It is important to know that the settings you will define in this phase are made at campaign level, so it is necessary to divide the campaigns according to the single objective you want to achieve. 3. AD GROUPS Once the campaign has been created, Google will take you to the page for creating ad groups .
In the campaign settings, click on the Ad groups item and create the first ad group,the individual unit within the campaign containing the keywords grouped by single topic. how-to-create-ads-campaign The first thing to do is rename the ad group . Our advice is to use the topic or main keyword as the name. For example, if you want to create an ad to sell Samsung, Huawei and Xiaomi tablets, the best solution is to create three groups of ads: each one must correspond to a different brand of tablet. Once the ad group has been created, you will have to enter the keywords chosen in the preliminary phase. You will need to focus on the keywords that are most likely to be clicked and are as relevant as possible. At this stage it is good practice to also include the excluded keywords, all those keywords for which you do not want your advert to appear on search engines.
Once all the steps have been completed, Google Nigeria Phone Number will send a confirmation email , which you will need to verify to start creating your first campaign. 2. THE COUNTRYSIDE The first thing to do is decide on the objective of the campaign . This will allow you to choose what type of campaign to create and how to best optimize it. Once you have defined your objectives, enter Google Ads and create a New campaign , selecting the objective and the *type of campaign you want to create. The next step is to proceed with filling in the campaign settings : the name, the language and the geographical area in which you want to place the ad, the demographic target you want to address, the cost you are willing to pay for each click and the daily budget. how-to-create-ads-campaign It is important to know that the settings you will define in this phase are made at campaign level, so it is necessary to divide the campaigns according to the single objective you want to achieve. 3. AD GROUPS Once the campaign has been created, Google will take you to the page for creating ad groups .
In the campaign settings, click on the Ad groups item and create the first ad group,the individual unit within the campaign containing the keywords grouped by single topic. how-to-create-ads-campaign The first thing to do is rename the ad group . Our advice is to use the topic or main keyword as the name. For example, if you want to create an ad to sell Samsung, Huawei and Xiaomi tablets, the best solution is to create three groups of ads: each one must correspond to a different brand of tablet. Once the ad group has been created, you will have to enter the keywords chosen in the preliminary phase. You will need to focus on the keywords that are most likely to be clicked and are as relevant as possible. At this stage it is good practice to also include the excluded keywords, all those keywords for which you do not want your advert to appear on search engines.