Post by amirmukaddas on Mar 10, 2024 10:36:55 GMT
Brand Identity and Visual Identity are concepts that are often used synonymously. In reality, although the areas are similar and related, they present different methods and meanings. In this in-depth analysis we will tell you more about their specificities and differences. Visual identity and brand identity: are they the same thing? What is brand identity? Brand identity means, as the word itself suggests, the identity of the company. That is, those distinctive features that make it perfectly recognizable and identifiable by consumers . It represents the image you wish to communicate and should not be confused with the brand image , which is, instead, the image actually perceived by consumers. To clarify, David Aaker , an American economist and marketing expert, defines brand identity as "a set of unique associations linked to the brand that a brand strategist aspires to create and maintain". Brand identity is a complex and central concept in corporate communication and is the result of multiple factors involved, verbal, olfactory, sound, tactile, gustatory and visual, affecting all five senses. It is intrinsically linked to the message that the company wants to launch on the market. It is essentially nothing more than the way in which the individual economic reality wishes to be perceived by its target audience.
Branding, in fact, is the emotional relationship that the company has with its customers, but also the experience that the consumer has with the brand. It includes the mission, values and vision, those elements that remain impressed during the interaction with the recipient of the communication. It represents that trait for which that company is remembered and for which it stands out from all its competitors, its Denmark Telegram Number Data uniqueness. Brand identity is the main branding tool and is a long and lasting process that involves multiple elements , from the logo, colors, tone of voice, press releases, interviews, online advertising campaigns and much more. even more. After all, as Oscar Wilde said, "Speaking well or speaking badly about it doesn't matter, as long as you talk about it." This, ultimately, is the meaning of brand identity and the way in which it communicates. Brand identity: an example of Italian success To try to explain ourselves better, we offer you the example of a symbolic brand of Italian fashion: Prada , founded in 1913 and constantly on the crest of the wave. The corporate brand identity sees the definition, through not only products but communication, of an intellectual world that combines design, structure and image in the name of quality and innovation.
One of the winning ideas of the brand was in 1997, also with a view to the affirmation of the brand identity at an international level, the creation of the sailing company that kept, and still manages to do so, glued to millions of enthusiasts all over the world: that of Luna Rossa and its participation in the America's Cup as well as other major international competitions. Alongside the empathetic and engaging sports narration, starting from the choice of the name, which is truly a winning one, the campaign led to the creation of Prada's sportswear line of the same name, complete with fragrance and men's beauty solutions . Of course, this is a remarkably successful operation, capable of giving the Italian brand new dynamic aspects with regards to brand identity, consolidating the image of innovation, experimentation, audacity and design in pure Made in Italy style that from they always accompany him. This is demonstrated by the fact that Luna Rossa continues to be talked about today and, certainly, Prada is not only this but its brand identity has become more established, highlighting that side of essential uniqueness.
Branding, in fact, is the emotional relationship that the company has with its customers, but also the experience that the consumer has with the brand. It includes the mission, values and vision, those elements that remain impressed during the interaction with the recipient of the communication. It represents that trait for which that company is remembered and for which it stands out from all its competitors, its Denmark Telegram Number Data uniqueness. Brand identity is the main branding tool and is a long and lasting process that involves multiple elements , from the logo, colors, tone of voice, press releases, interviews, online advertising campaigns and much more. even more. After all, as Oscar Wilde said, "Speaking well or speaking badly about it doesn't matter, as long as you talk about it." This, ultimately, is the meaning of brand identity and the way in which it communicates. Brand identity: an example of Italian success To try to explain ourselves better, we offer you the example of a symbolic brand of Italian fashion: Prada , founded in 1913 and constantly on the crest of the wave. The corporate brand identity sees the definition, through not only products but communication, of an intellectual world that combines design, structure and image in the name of quality and innovation.
One of the winning ideas of the brand was in 1997, also with a view to the affirmation of the brand identity at an international level, the creation of the sailing company that kept, and still manages to do so, glued to millions of enthusiasts all over the world: that of Luna Rossa and its participation in the America's Cup as well as other major international competitions. Alongside the empathetic and engaging sports narration, starting from the choice of the name, which is truly a winning one, the campaign led to the creation of Prada's sportswear line of the same name, complete with fragrance and men's beauty solutions . Of course, this is a remarkably successful operation, capable of giving the Italian brand new dynamic aspects with regards to brand identity, consolidating the image of innovation, experimentation, audacity and design in pure Made in Italy style that from they always accompany him. This is demonstrated by the fact that Luna Rossa continues to be talked about today and, certainly, Prada is not only this but its brand identity has become more established, highlighting that side of essential uniqueness.